Kiss' Lash Glue Liner - the first multitasking felt tip glue-eye liner in the market, available in black and clear variations.

Since it was the first-ever, the campaign's main goal was clearly conveying the product's purpose to customers. The packaging prominently featured simple step images and displayed the pen with its felt tip, describing the product. The primary color was a soft pink, complemented by classic black and white palettes, radiating femininity and embodying modernity and charm.

In the main photo at the launch, the model was seen holding the pen near her eye-line, providing an instant connection to the product's purpose and showcasing its effectiveness.