Our goal was to create a Halloween campaign unlike any other, departing from the ordinary dark visuals KISS had used for years. Research revealed a Gen-Z trend: pink-colored nails and accessories for a youthful and fresh Halloween vibe, breaking away from the traditional pumpkin orange. It inspired the creation of the Pink Halloween concept, which incorporates black drops, stitches, ghosts, and other graphic elements commonly used in pink-themed nail designs.