Tom Bachik x imPRESS
Art Direction
2022 Photographer: Hyuna Shin, Video Grapher: ‘D’ Doeng Hun Yi, Producer: Ester Davidov, Package Design: Suna Park
Tom Bachik, a celebrity manicurist, has collaborated with imPRESS nails for a Holiday collection, showcasing trendy and high-fashion nail designs. Among them, his tuxedo-inspired V shape-line design was chosen as the primary inspiration for the campaign visuals. The black-and-white contrast of the Tuxedo was used as the focal point of the design.
Two models with different skin tones were dressed in formal tuxedos, posing in front of the golden glitter backdrop, creating a unique holiday vibe. The combination of feminine and masculine features, along with the formal and classic holiday party look, created a unique and captivating display. Tom Bachik's simple and classic nail design elements were transformed into a powerful concept.
“I've been creating press on nails for my A-list Celebrity clients for almost 20 years. Collaborating with imPRESS Press-On Manicure to bring my nail designs to you has been a dream come true. These 6 nail designs bring an elevated celebrity style to any look. Holidays are a time that should be filled with love and celebration. May this collection be a part of your memories that last a lifetime.”
Tom Bachik