Meredith x KISS
Art Direction, Package Design
2022 Photographer: Hyuna Shin, Video Grapher: ‘D’ Doeng Hun Yi, Producer: Ester Davidov, Model: Meredith Duxbury
This project was the first-ever influencer collaboration for KISS Lashes, featuring the Beauty Content Creator Meredith Duxbury. We teamed up with Meredith and her crew for about five months to create a Holiday collection showcasing eight stunning lash styles.
The inspiration for this project struck me while listening to disco music one day. I realized that the '70s Disco theme would be perfect for our project. It was a trendy and appropriate concept for the Holiday party, and some disco songs perfectly complemented Meredith's makeup and lash styles, giving us the ideal mood for our creative expression.
To bring the concept to life, we developed four stories based on different disco songs, each showcasing two lash styles. The packages represent each story, featuring eight expressive photos of Meredith.
