Masterpiece Lashes

Art Direction, Package Design

2021 Photographer: Ki Yoon, Video Production: EGC, Product Photography: Daily Post Media

The Masterpiece Lashes is the most luxurious collection in the KISS lash portfolio.

The design concept showcased the unique product features: Woven Tweed Texture and Reusability. The classic houndstooth textile pattern was chosen to represent the texture, which adds a touch of timeless, luxurious beauty to the packaging and other assets. The package is designed as a petite clutch with a magnetic cover and a container-style lash tray, allowing the box and lashes to be reused.

The photo direction aimed to create a calm and elegant atmosphere featuring a young heiress wearing simple yet luxurious outfits (Old Money Look). Her tweed-textured clothing perfectly aligns with the product feature. The goal was to emphasize the premium aesthetic without overpowering her appearance.

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